In a region which often sets the global standard in information technology, Burson-Marsteller has established itself as a leading technology PR agency partner for Asia-Pacific technology companies seeking to enhance reputation and build market share.
Our technology PR team helps clients respond to the broad and changing set of challenges resulting from a highly competitive environment. These range from complex regulatory issues, to emerging disruptive technologies, to threats to their corporate reputations to product launch and differentiation.
Our key areas of expertise include telecommunications, business software, semiconductors, and consumer technology products.
As a leading technology PR agency, our team offers a broad portfolio of services that extend beyond traditional business and technology trade media relations. We draw on our deep vertical industry expertise, proprietary research into CEO reputation and extensive experience with competitive public relations, crisis communications, industry analyst relations and public affairs to influence the stakeholders who impact our clients' businesses.
Our offering includes:
- Strategic media relations
- Corporate communications
- Issues management and rapid response
- Media relations (trade, vertical, business, broadcast, consumer)
- Competitive positioning and analysis
- Public affairs and alliance building
- Trade industry analyst relations
- CEO reputation management
- Breakthrough consumer campaigns
- Digital communications strategies and implementation
Burson-Marsteller's Technology PR team keeps pace with technology developments and with the changing landscape of stakeholders that influence the success of our technology clients.
We work closely with our clients to identify what differentiates their products or services as the foundation of clear and compelling communications, and bring the creativity required to launch new products, the insight required to address industry issues and the knowledge to respond to challenges and opportunities.