Burson-Marsteller pioneered executive communications training in the early 1960s. We recognised the importance of turning key executives into compelling and credible spokepersons for their companies.
What was once viewed primarily as 'media training' now covers a whole range of issues and situations in which an organisation and its spokepersons must be prepared to speak to internal and external audiences.
We work with clients to develop key messages and responses and to prepare them for situations which can be complex, intense and stressful. We also help executives in developing their presentation skills to ensure that audiences listen, absorb and respond positively to their messages.
Our executive training programs, including crisis preparedness, digital and media training, are highly interactive and draw upon Burson-Marsteller's deep experience in helping clients address a wide range of issues, very often in the most difficult and or even hostile environments. Crucially, our programs are designed to help executives at all confidence levels perform to their very best in interacting with key stakeholders.
The programming ranges from senior-level strategic planning to fundamental, day-to-day communications skills. Clients may choose from a select group of topical areas, which can be personalised to the situation, environment or industry.
Our executive communications training curricula include:
- Message and positioning development
- Media interview training
- Presentation skills
- Crisis preparedness
- Crisis media communications workshop
- Digital skills
- Branding communications
- Strategic planning
- Creative thinking
- Negotiations skills
In Asia-Pacific, Burson-Marsteller has unrivalled experience in executive communications, media training and presentation skills development. We work at the highest levels of government addressing national and international issues, as well as at all levels of the corporate suite.